On Monday we took the girls out to the Mall to kill some time, and Michelle got a cup of coffee at My Favorite Muffin in the food court. While I was waiting there, I saw one of the muffins was called 'Sinful Cinnamon'. I've noticed this before: food products (especially chocolate and desserts) using the word 'sinful' to market their product (I had to use a picture from cinnabon, though, because their pictures look a lot better!).The marketers seem to be saying, 'This muffin is so good, so satisfying, so pleasure-producing, that it just has to be sinful!' What a woefully inadequate understanding of both sin and God. God is for pleasure; He created it. The pleasure of enjoying a cinnamon muffin is not sinful (though it could be), but rather is a little taste intended to point us to the One who is the perfection of all pleasure, the One who beckons all people to this feast:
"Come, everyone who thirsts, come to the waters; and he who has no money, come, buy and eat! Come, buy wine and milk without money and without price. 2 Why do you spend your money for that which is not bread, and your labor for that which does not satisfy? Listen diligently to me, and eat what is good, and delight yourselves in rich food." (Isaiah 55:1-2)
The next time you eat a cinnamon muffin, a chocolate cupcake, or any other kind of 'rich food', enjoy that pleasure not as an end itself, but as a pointer to the One in whose presence is fullness of joy, and at whose right hand are pleasures forevermore (Psalm 16:11).
He is preparing a great feast for His people. And there's nothing sinful about that!
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